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Geneva Convention Bureau
10 Key Learnings on Fundraising
Fundraising and sponsorship present significant challenges for associations, yet they are vital to the organisation’s health and ability to take meaningful actions for their members and the causes they champion. Funding can originate from various sources and the proportion each contributes to an association’s budget can differ widely. However, it is crucial for associations to diversify their funding streams to mitigate risks and ensure long-term viability. In this document, you will discover insights into donor and funding diversification, along with valuable advice and shared experiences that can inspire you to enhance your organisation’s financial resilience.
Key Highlight
- How to Transform Sponsors into Lasting Partners: Discover why reframing fundraising as partnership creates more beneficial relationships.
- The Importance of Donor Diversification: Find out how broadening your funding base reduces risk and opens up new growth opportunities for your organisation.
- Why Quality Matters More Than Quantity: Learn strategies to select and nurture high-value partnerships and avoid overload.
- Effective, Modern Fundraising Approaches: Move beyond cold outreach by adopting personalised and creative engagement.
- How to Build a Sustainable Fundraising Culture: Explore steps to embed fundraising into every aspect of your organisation.
Download your free White paper & improve your fundraising strategies
This white paper was written based on the knowledge shared during the Geneva Association Days 2025 by Benedicte Pansier, and Ioannis Pallas, along with insights gathered from the participants. You will find 10 tips and a case study from the European Society of Association Executives (ESAE). The Geneva Association Days is a two half-day event aiming at providing a dynamic and inclusive platform for associations and NGOs, organised by the Geneva Convention Bureau.
Unlock Valuable Insights with Our White papers
At the Geneva Convention Bureau, we are dedicated to empowering associations with high-quality educational content. Our White papers are designed to provide you with in-depth knowledge and actionable insights that can enhance your operations and decision-making. Explore our current offerings and stay tuned for upcoming releases that will further enrich your understanding and resources.
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