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Professional services

Explore Geneva Tourism's professional services and connect with our experts to enhance your Geneva experience.

Meetings & Conferences

Geneva has everything you need to make your event a unique experience. Explore the numerous venues and find the rare gem for your convention or corporate event.

Travel trade

Geneva is a welcoming and surprising city where people enjoy a unique quality of life. It is a place where culture, international organizations, lakeside incredible spots, wide green parks come together with the medieval History, the Protestant Reformation and the most stunning innovations in science.

Geneva Filmmaking

Geneva's stunning lakeside views, luxury heritage, and global significance offer a cinematic backdrop that will enhance your film production with exceptional visual appeal and cultural richness.

Geneva Excellence Club

Unlock Geneva's secrets! Immerse in learning, exchange ideas, discover hidden gems, and become an expert in this captivating city.

Media corner

Geneva, nestled at the heart of Europe, offers a unique blend of breathtaking natural beauty, rich cultural heritage, and vibrant international flair. Let yourself be inspired !

Welcome, become member of the

Geneva Excellence Club

Unlock Geneva's secrets! Immerse in learning, exchange ideas, discover hidden gems, and become an expert in this captivating city.

“Proud to welcome!”


Learn, exchange, discover, become an expert on Geneva!

What is the Geneva Excellence Club?

The club offers varied, practical and fun training courses on destination knowledge. Members receive benefits at each level and are invited to networking events. Member benefits list

Who is it for?

The club and its activities are reserved for the welcome staff of Geneva partners who are in direct contact with visitors. These courses are not suitable for sales people.


How do I register to join the club?

Registration for the various training modules is free of charge. Upon validation of level 1, participants receive a membership card and the registration dates of the training sessions to obtain level 2 and then level 3.

Download the general conditions for training and participation in the Geneva Excellence Club.

STEP 1: Book the following two mandatory activities

You will begin your participation in the Geneva Excellence Club and receive your membership card once the mandatory activities are booked.

  • Each participant must register individually with their own email address
  • Please do not use a general email address such as info@ or reception@

The destination course

About: Discover the must-sees and assets of the destination, discovery and leisure activities, as well as practical information about Geneva.

Duration: 2h30

When: register for a free destination training course from the dates available in the booking calendar below

Where: on-site at the Geneva Tourism offices

The visit of the Old Town

About: Discover the largest historic town in Switzerland accompanied by a professional guide. 

Duration: 2h

When: register for a free walking guided tour from the dates available in the booking calendar below

Where: Geneva, meeting point by the lake

STEP 2: Take the mandatory online quiz

Once you have completed the destination training and the guided tour of the Old Town, you will receive an email to access the last mandatory prerequisite for membership.

The online training quiz

About: test your knowledge in a fun way and learn everything you need to know about Geneva!

Duration: about 20 minutes

When: After validation of the destination training and the guided tour

Where: 100% online

STEP 3: Congratulations!

You have completed and validated the previous two steps and will now receive your Geneva Excellence Club membership card by email. Congratulations to you!

Continue the training to become a destination specialist by obtaining level 2 and then a Geneva ambassador by obtaining level 3.

Any questions or comments ?

Please contact your Geneva Excellence Club team:
022 909 70 00

Share your visits and discoveries with us ! 


Member Benefits

as from Level 1 membership

Free entry to temporary exhibitions in the following municipal museums

Conditions: access to temporary exhibitions without reservation several times according to the calendar of each institution. You will receive regular information on exhibitions by email from the Département de la Culture de la Ville de Genève.

Free entry to exhibitions in the following private institutions

Conditions: without reservation. Possibility of multiple access to temporary exhibitions according to the calendar of each institution, except for specific listed mentions.

Free discovery activities

  • Free access to the towers of St. Peter's Cathedral keytours tour de ville (without reservation).
  • City tour of Geneva offered by Keytours*. Mandatory reservation by phone at : 022 731 41 40 - please specify that you are a member of the Geneva Excellence Club.
  • Geneva Tour cruise offered by the Compagnie Générale de Navigation (no reservation required - departure from CGN Quai du Mont-Blanc)

Conditions: access once only to each service during the validity of your membership card. *Subject to availability on the chosen date and according to the departure time of the tour.

Free temporary and one-off benefits

Temporary and one-off benefits upon registration are communicated in the club's members-only newsletters.
These activities and events are based on a first-come, first-served basis and are subject to availability. 

How to use your membership card ?

  • The barcode on the electronic membership card will be scanned by the partners in order to count the passage.
  • It is important to be aware of the access conditions and opening hours for each of the benefits listed on this page.
  • This list of advantages is valid for the whole year 2024 and may be subject to regular modification and update. 
  • We invite you to consult it regularly!

With the support of

Are you a Geneva-based tourism service provider and would like to offer a benefit to club members?
Contact us by email at