en
Sustainable destination
In a context where sustainability is becoming increasingly important in the tourism sector, it is essential to adapt practices and strengthen skills to meet the growing expectations of visitors, while preserving both the environment and the local economic fabric.
Sustainability Training Program
As part of its strategy for responsible tourism, Geneva Tourism & Conventions is committed to offering its tourism partners free annual training sessions dedicated to sustainability challenges. In this spirit, we invite you to discover the 2026 training program.
Who is this for?
For tourism partners in the destination who wish to develop their skills and concretely integrate sustainability issues into their activities.
Swisstainable Onboarding Programme
Would you like to discover and join the Swisstainable programme? Whether you’re just starting or already committed to sustainability, this workshop is for you.
This year, Geneva Tourism supports you in achieving Level I – Committed of the Swisstainable programme.
Workshop 1: Onboarding
Understand the key challenges, complete the documents required for your registration, and define concrete actions with support at every step.
Target: All tourism businesses (excluding retail)
• Monday 22 June – 2:00 to 5:00 PM – FGT&C
This workshop has already taken place
• Thursday 9 July – 2:00 to 5:00 PM – FGT&C
This workshop has already taken place
• Monday 7 September – 2:00 PM to 5:00 PM – FGT&C
This workshop has already taken place
Workshop 2: Best practice sharing & networking aperitif
Exchange best practices, build connections, and discuss responsible tourism, followed by a friendly aperitif.
Target: All tourism businesses interested in sustainability
• Thursday 17 September – 4:00 to 6:00 PM, followed by an aperitif
This workshop has already taken place
Carbon Footprint Assessment (2 days)
Training description: Assessing greenhouse gas emissions is a key challenge for the tourism sector. This “Carbon Footprint Assessment” training provides the methodological foundations aligned with the Confederation’s net-zero objectives. After exploring the key components of a CO₂ inventory, participants will have the opportunity to begin calculating their organization’s carbon footprint in a practical way.
Location: Geneva Tourism & Conventions Foundation – Tourbillon Room
Workshop 1: Wednesday, November 4, 8:30 AM – 12:00 PM (theory & methodology)
Workshop 2: Tuesday, November 24, 1:30 PM – 5:00 PM (workshop)
Note: Attendance on both days is mandatory
OK:GO Webinar – Accessibility of Tourism Services
Geneva Tourism, in collaboration with Pro Infirmis, invites you to a webinar dedicated to the free OK:GO initiative. Using the Ginto tool, tourism businesses can publish objective information about the accessibility of their services and help visitors plan their stay.
On the agenda: an introduction to the initiative and an overview of the Ginto tool.
Choose from two dates:
• Tuesday, 17 November 2026, from 10:00 to 11:00
• Thursday, 4 February 2027, from 10:00 to 11:00
Registration form
Communication & Greenwashing
This workshop has already taken place
Training description: Communicating about environmental issues can be a complex exercise. Between greenwashing and greenhushing, how can organizations communicate rigorously while still highlighting their strengths? This training aims to provide key insights to understand greenwashing and shares current best practices in environmental communication.
Responsible Events
This workshop has already taken place
Training description: Environmental impacts, diversity, accessibility and inclusion, legacy… sustainability challenges in event organization are numerous! This training will help you understand the social and environmental issues in the events sector and identify best practices to implement in order to organize responsible events at your level.
Any questions or comments ?
Please contact Ms. Alonso Huarte at the following email address : laura.alonso@geneve.com
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